Chapter - Index
CHAPTER 5 -
SPECIALIZED KNOWLEDGE
SPECIALIZED KNOWLEDGE PERSONAL EXPERIENCES
OR OBSERVATIONS
The Fourth Step toward Riches
THERE are two kinds of knowledge. One is general, the other is
specialized. General knowledge, no matter how great in quantity
or variety it may be, is of but little use in the accumulation of
money. The faculties of the great universities possess, in the aggregate,
practically every form of general knowledge known to civilization.
Most of the professors have but little or no money. They specialize
on teaching knowledge, but they do not specialize on the organization,
or the use of knowledge.
KNOWLEDGE will not attract money, unless it is organized, and
intelligently directed, through practical PLANS OF ACTION, to the
DEFINITE END of accumulation of money. Lack of understanding of
this fact has been the source of confusion to millions of people
who falsely believe that "knowledge is power." It is nothing
of the sort! Knowledge is only potential power. It becomes power
only when, and if, it is organized into definite plans of action,
and directed to a definite end.
This "missing link" in all systems of education known
to civilization today, may be found in the failure of educational
institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE
AFTER THEY ACQUIRE IT.
Many people make the mistake of assuming that, because Henry
Ford had but little "schooling," he is not a man of "education."
Those who make this mistake do not know Henry Ford, nor do they
understand the real meaning of the word "educate." That
word is derived from the Latin word "educo," meaning to
educe, to draw out, to DEVELOP FROM WITHIN.
An educated man is not, necessarily, one who has an abundance
of general or specialized knowledge. An educated man is one who
has so developed the faculties of his mind that he may acquire anything
he wants, or its equivalent, without violating the rights of others.
Henry Ford comes well within the meaning of this definition.
During the world war, a Chicago newspaper published certain editorials
in which, among other statements, Henry Ford was called "an
ignorant pacifist." Mr. Ford objected to the statements, and
brought suit against the paper for libeling him. When the suit was
tried in the Courts, the attorneys for the paper pleaded justification,
and placed Mr. Ford, himself, on the witness stand, for the purpose
of proving to the jury that he was ignorant. The attorneys asked
Mr. Ford a great variety of questions, all of them intended to prove,
by his own evidence, that, while he might possess considerable specialized
knowledge pertaining to the manufacture of automobiles, he was,
in the main, ignorant.
Mr. Ford was plied with such questions as the following:
"Who was Benedict Arnold?" and "How many soldiers
did the British send over to America to put down the Rebellion of
1776?" In answer to the last question, Mr. Ford replied, "I
do not know the exact number of soldiers the British sent over,
but I have heard that it was a considerably larger number than ever
went back."
Finally, Mr. Ford became tired of this line of questioning, and
in reply to a particularly offensive question, he leaned over, pointed
his finger at the lawyer who had asked the question, and said, "If
I should really WANT to answer the foolish question you have just
asked, or any of the other questions you have been asking me, let
me remind you that I have a row of electric push-buttons on my desk,
and by pushing the right button, I can summon to my aid men who
can answer ANY question I desire to ask concerning the business
to which I am devoting most of my efforts. Now, will you kindly
tell me, WHY I should clutter up my mind with general knowledge,
for the purpose of being able to answer questions, when I have men
around me who can supply any knowledge I require?"
There certainly was good logic to that reply.
That answer floored the lawyer. Every person in the courtroom
realized it was the answer, not of an ignorant man, but of a man
of EDUCATION. Any man is educated who knows where to get knowledge
when he needs it, and how to organize that knowledge into definite
plans of action. Through the assistance of his "Master Mind"
group, Henry Ford had at his command all the specialized knowledge
he needed to enable him to become one of the wealthiest men in America.
It was not essential that he have this knowledge in his own mind.
Surely no person who has sufficient inclination and intelligence
to read a book of this nature can possibly miss the significance
of this illustration.
Before you can be sure of your ability to transmute DESIRE into
its monetary equivalent, you will require SPECIALIZED KNOWLEDGE
of the service, merchandise, or profession which you intend to offer
in return for fortune. Perhaps you may need much more specialized
knowledge than you have the ability or the inclination to acquire,
and if this should be true, you may bridge your weakness through
the aid of your "Master Mind" group.
Andrew Carnegie stated that he, personally, knew nothing about
the technical end of the steel business; moreover, he did not particularly
care to know anything about it. The specialized knowledge which
he required for the manufacture and marketing of steel, he found
available through the individual units of his MASTER MIND GROUP.
The accumulation of great fortunes calls for POWER, and power
is acquired through highly organized and intelligently directed
specialized knowledge, but that knowledge does not, necessarily,
have to be in the possession of the man who accumulates the fortune.
The preceding paragraph should give hope and encouragement to
the man with ambition to accumulate a fortune, who has not possessed
himself of the necessary "education" to supply such specialized
knowledge as he may require. Men sometimes go through life suffering
from "inferiority complexes," because they are not men
of "education." The man who can organize and direct a "Master
Mind" group of men who possess knowledge useful in the accumulation
of money, is just as much a man of education as any man in the group.
REMEMBER THIS, if you suffer from a feeling of inferiority, because
your schooling has been limited.
Thomas A. Edison had only three months of "schooling"
during his entire life. He did not lack education, neither did he
die poor.
Henry Ford had less than a sixth grade "schooling"
but he has managed to do pretty well by himself, financially.
SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest
forms of service which may be had! If you doubt this, consult the
payroll of any university.
IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE
First of all, decide the sort of specialized knowledge you require,
and the purpose for which it is needed. To a large extent your major
purpose in life, the goal toward which you are working, will help
determine what knowledge you need. With this question settled, your
next move requires that you have accurate information concerning
dependable sources of knowledge. The more important of these are:
(a)
|
One's own experience and education
|
(b)
|
Experience and education available through cooperation
of others (Master Mind Alliance)
|
(c)
|
Colleges and Universities
|
(d)
|
Public Libraries (Through books and periodicals in which
may be found all the knowledge organized by civilization)
|
|
p. 110
|
(e)
|
Special Training Courses (Through night schools and home
study schools in particular.)
|
As knowledge is acquired it must be organized and put into use,
for a definite purpose, through practical plans. Knowledge has no
value except that which can be gained from its application toward
some worthy end. This is one reason why college degrees are not
valued more highly. They represent nothing but miscellaneous knowledge.
If you contemplate taking additional schooling, first determine
the purpose for which you want the knowledge you are seeking, then
learn where this particular sort of knowledge can be obtained, from
reliable sources.
Successful men, in all callings, never stop acquiring specialized
knowledge related to their major purpose, business, or profession.
Those who are not successful usually make the mistake of believing
that the knowledge acquiring period ends when one finishes school.
The truth is that schooling does but little more than to put one
in the way of learning how to acquire practical knowledge.
With this Changed World which began at the end of the economic
collapse, came also astounding changes in educational requirements.
The order of the day is SPECIALIZATION! This truth was emphasized
by Robert P. Moore, secretary of appointments of Columbia University.
"SPECIALISTS MOST SOUGHT
"Particularly sought after by employing companies are candidates
who have specialized in some field--business-school graduates with
training in accounting and statistics, engineers of all varieties,
journalists, architects, chemists, and also outstanding leaders
and activity men of the senior class.
"The man who has been active on the campus, whose personality
is such that he gets along with all kinds of people and who has
done an adequate job with his studies has a most decided edge over
the strictly academic student. Some of these, because of their all-around
qualifications, have received several offers of positions, a few
of them as many as six.
"In departing from the conception that the 'straight
A' student was invariably the one to get the choice of the better
jobs, Mr. Moore said that most companies look not only to academic
records but to activity records and personalities of the students.
"One of the largest industrial companies, the leader in
its field, in writing to Mr. Moore concerning prospective seniors
at the college, said:
"'We are interested primarily in finding men who can
make exceptional progress in management work. For this reason we
emphasize qualities of character, intelligence and personality far
more than specific educational background.'
"'APPRENTICESHIP' PROPOSED
"Proposing a system of 'apprenticing' students in
offices, stores and industrial occupations during the summer vacation,
Mr. Moore asserts that after the first two or three years of college,
every student should be asked 'to choose a definite future course
and to call a halt if he has been merely pleasantly drifting without
purpose through an unspecialized academic curriculum.'
"Colleges and universities must face the practical consideration
that all professions and occupations now demand specialists,"
he said, urging that educational institutions accept more direct
responsibility for vocational guidance.
One of the most reliable and practical sources of knowledge available
to those who need specialized schooling, is the night schools operated
in most large cities. The correspondence schools give specialized
training anywhere the U. S. mails go, on all subjects that can be
taught by the extension method. One advantage of home study training
is the flexibility of the study programme which permits one to study
during spare time. Another stupendous advantage of home study training
(if the school is carefully chosen), is the fact that most courses
offered by home study schools carry with them generous privileges
of consultation which can be of priceless value to those needing
specialized knowledge. No matter where you live, you can share the
benefits.
Anything acquired without effort, and without cost is generally
unappreciated, often discredited; perhaps this is why we get so
little from our marvelous opportunity in public schools. The SELF-DISCIPLINE
one receives from a definite programme of specialized study makes
up to some extent, for the wasted opportunity when knowledge was
available without cost. Correspondence schools are highly organized
business institutions. Their tuition fees are so low that they are
forced to insist upon prompt payments. Being asked to pay, whether
the student makes good grades or poor, has the effect of causing
one to follow through with the course when he would otherwise drop
it. The correspondence schools have not stressed this point sufficiently,
for the truth is that their collection departments constitute the
very finest sort of training on DECISION, PROMPTNESS, ACTION and
THE HABIT OF FINISHING THAT WHICH ONE BEGINS.
I learned this from experience, more than twenty-five years ago.
I enrolled for a home study course in Advertising. After completing
eight or ten lessons I stopped studying, but the school did not
stop sending me bills. Moreover, it insisted upon payment, whether
I kept up my studies or not. I decided that if I had to pay for
the course (which I had legally obligated myself to do), I should
complete the lessons and get my money's worth. I felt, at the
time, that the collection system of the school was somewhat too
well organized, but I learned later in life that it was a valuable
part of my training for which no charge had been made. Being forced
to pay, I went ahead and completed the course. Later in life I discovered
that the efficient collection system of that school had been worth
much in the form of money earned, because of the training in advertising
I had so reluctantly taken.
We have in this country what is said to be the greatest public
school system in the world. We have invested fabulous sums for fine
buildings, we have provided convenient transportation for children
living in the rural districts, so they may attend the best schools,
but there is one astounding weakness to this marvelous system--IT
IS FREE! One of the strange things about human beings is that they
value only that which has a price. The free schools of America,
and the free public libraries, do not impress people because they
are free. This is the major reason why so many people find it necessary
to acquire additional training after they quit school and go to
work. It is also one of the major reasons why EMPLOYERS GIVE GREATER
CONSIDERATION TO EMPLOYEES WHO TAKE HOME STUDY COURSES. They have
learned, from experience, that any person who has the ambition to
give up a part of his spare time to studying at home has in him
those qualities which make for leadership. This recognition is not
a charitable gesture, it is sound business judgment upon the part
of the employers.
There is one weakness in people for which there is no remedy.
It is the universal weakness of LACK OF AMBITION! Persons, especially
salaried people, who schedule their spare time, to provide for home
study, seldom remain at the bottom very long. Their action opens
the way for the upward climb, removes many obstacles from their
path, and gains the friendly interest of those who have the power
to put them in the way of OPPORTUNITY.
The home study method of training is especially suited to the
needs of employed people who find, after leaving school, that they
must acquire additional specialized knowledge, but cannot spare
the time to go back to school.
The changed economic conditions prevailing since the depression
have made it necessary for thousands of people to find additional,
or new sources of income. For the majority of these, the solution
to their problem may be found only by acquiring specialized knowledge.
Many will be forced to change their occupations entirely. When a
merchant finds that a certain line of merchandise is not selling,
he usually supplants it with another that is in demand. The person
whose business is that of marketing personal services must also
be an efficient merchant. If his services do not bring adequate
returns in one occupation, he must change to another, where broader
opportunities are available.
Stuart Austin Wier prepared himself as a Construction Engineer
and followed this line of work until the depression limited his
market to where it did not give him the income he required. He took
inventory of himself, decided to change his profession to law, went
back to school and took special courses by which he prepared himself
as a corporation lawyer. Despite the fact the depression had not
ended, he completed his training, passed the Bar Examination, and
quickly built a lucrative law practice, in Dallas, Texas; in fact
he is turning away clients.
Just to keep the record straight, and to anticipate the alibis
of those who will say, "I couldn't go to school because
I have a family to support," or "I'm too old,"
I will add the information that Mr. Wier was past forty, and married
when he went back to school. Moreover, by carefully selecting highly
specialized courses, in colleges best prepared to teach the subjects
chosen, Mr. Wier completed in two years the work for which the majority
of law students require four years. IT PAYS TO KNOW HOW TO PURCHASE
KNOWLEDGE!
The person who stops studying merely because he has finished
school is forever hopelessly doomed to mediocrity, no matter what
may be his calling. The way of success is the way of continuous
pursuit of knowledge.
Let us consider a specific instance.
During the depression a salesman in a grocery store found himself
without a position. Having had some bookkeeping experience, he took
a special course in accounting, familiarized himself with all the
latest bookkeeping and office equipment, and went into business
for himself. Starting with the grocer for whom he had formerly worked,
he made contracts with more than 100 small merchants to keep their
books, at a very nominal monthly fee. His idea was so practical
that he soon found it necessary to set up a portable office in a
light delivery truck, which he equipped with modern bookkeeping
machinery. He now has a fleet of these bookkeeping offices "on
wheels" and employs a large staff of assistants, thus providing
small merchants with accounting service equal to the best that money
can buy, at very nominal cost.
Specialized knowledge, plus imagination, were the ingredients
that went into this unique and successful business. Last year the
owner of that business paid an income tax of almost ten times as
much as was paid by the merchant for whom he worked when the depression
forced upon him a temporary adversity which proved to be a blessing
in disguise.
The beginning of this successful business was an IDEA!
Inasmuch as I had the privilege of supplying the unemployed salesman
with that idea, I now assume the further privilege of suggesting
another idea which has within it the possibility of even greater
income. Also the possibility of rendering useful service to thousands
of people who badly need that service.
The idea was suggested by the salesman who gave up selling and
went into the business of keeping books on a wholesale basis. When
the plan was suggested as a solution of his unemployment problem,
he quickly exclaimed, "I like the idea, but I would not know
how to turn it into cash." In other words, he complained he
would not know how to market his bookkeeping knowledge after he
acquired it.
So, that brought up another problem which had to be solved. With
the aid of a young woman typist, clever at hand lettering, and who
could put the story together, a very attractive book was prepared,
describing the advantages of the new system of bookkeeping. The
pages were neatly typed and pasted in an ordinary scrapbook, which
was used as a silent salesman with which the story of this new business
was so effectively told that its owner soon had more accounts than
he could handle.
There are thousands of people, all over the country, who need
the services of a merchandising specialist capable of preparing
an attractive brief for use in marketing personal services. The
aggregate annual income from such a service might easily exceed
that received by the largest employment agency, and the benefits
of the service might be made far greater to the purchaser than any
to be obtained from an employment agency.
The IDEA here described was born of necessity, to bridge an emergency
which had to be covered, but it did not stop by merely serving one
person. The woman who created the idea has a keen IMAGINATION. She
saw in her newly born brain-child the making of a new profession,
one that is destined to render valuable service to thousands of
people who need practical guidance in marketing personal services.
Spurred to action by the instantaneous success of her first "PREPARED
PLAN TO MARKET PERSONAL SERVICES," this energetic woman turned
next to the solution of a similar problem for her son who had just
finished college, but had been totally unable to find a market for
his services. The plan she originated for his use was the finest
specimen of merchandising of personal services I have ever seen.
When the plan book had been completed, it contained nearly fifty
pages of beautifully typed, properly organized information, telling
the story of her son's native ability, schooling, personal experiences,
and a great variety of other information too extensive for description.
The plan book also contained a complete description of the position
her son desired, together with a marvelous word picture of the exact
plan he would use in filling the position.
The preparation of the plan book required several week's
labor, during which time its creator sent her son to the public
library almost daily, to procure data needed in selling his services
to best advantage. She sent him, also to all the competitors of
his prospective employer, and gathered from them vital information
concerning their business methods which was of great value in the
formation of the plan he intended to use in filling the position
he sought. When the plan had been finished, it contained more than
half a dozen very fine suggestions for the use and benefit of the
prospective employer. (The suggestions were put into use by the
company).
One may be inclined to ask, "Why go to all this trouble
to secure a job?" The answer is straight to the point, also
it is dramatic, because it deals with a subject which assumes the
proportion of a tragedy with millions of men and women whose sole
source of income is personal services.
The answer is, "DOING A THING WELL NEVER IS TROUBLE! THE
PLAN PREPARED BY THIS WOMAN FOR THE BENEFIT OF HER SON, HELPED HIM
GET THE JOB FOR WHICH HE APPLIED, AT THE FIRST INTERVIEW, AT A SALARY
FIXED BY HIMSELF."
Moreover--and this, too, is important--THE POSITION DID NOT REQUIRE
THE YOUNG MAN TO START AT THE BOTTOM. HE BEGAN AS A JUNIOR EXECUTIVE,
AT AN EXECUTIVE'S SALARY.
"Why go to all this trouble?" do you ask?
Well, for one thing, the PLANNED PRESENTATION of this young man's
application for a position clipped off no less than ten years of
time he would have required to get to where he began, had he "started
at the bottom and worked his way up."
This idea of starting at the bottom and working one's way
up may appear to be sound, but the major objection to it is this--too
many of those who begin at the bottom never manage to lift their
heads high enough to be seen by OPPORTUNITY, so they remain at the
bottom. It should be remembered, also, that the outlook from the
bottom is not so very bright or encouraging. It has a tendency to
kill off ambition. We call it "getting into a rut," which
means that we accept our fate because we form the HABIT of daily
routine, a habit that finally becomes so strong we cease to try
to throw it off. And that is another reason why it pays to start
one or two steps above the bottom. By so doing one forms the HABIT
of looking around, of observing how others get ahead, of seeing
OPPORTUNITY, and of embracing it without hesitation.
Dan Halpin is a splendid example of what I mean. During his college
days, he was manager of the famous 1930 National Championship Notre
Dame football team, when it was under the direction of the late
Knute Rockne.
Perhaps he was inspired by the great football coach to aim high,
and NOT MISTAKE TEMPORARY DEFEAT FOR FAILURE, just as Andrew Carnegie,
the great industrial leader, inspired his young business lieutenants
to set high goals for themselves. At any rate, young Halpin finished
college at a mighty unfavorable time, when the depression had made
jobs scarce, so, after a fling at investment banking and motion
pictures, he took the first opening with a potential future he could
find--selling electrical hearing aids on a commission basis. ANYONE
COULD START IN THAT SORT OF JOB, AND HALPIN KNEW IT, but it was
enough to open the door of opportunity to him.
For almost two years, he continued in a job not to his liking,
and he would never have risen above that job if he had not done
something about his dissatisfaction. He aimed, first, at the job
of Assistant Sales Manager of his company, and got the job. That
one step upward placed him high enough above the crowd to enable
him to see still greater opportunity, also, it placed him where
OPPORTUNITY COULD SEE HIM.
He made such a fine record selling hearing aids, that A. M. Andrews,
Chairman of the Board of the Dictograph Products Company, a business
competitor of the company for which Halpin worked, wanted to know
something about that man Dan Halpin who was taking big sales away
from the long established Dictograph Company. He sent for Halpin.
When the interview was over, Halpin was the new Sales Manager, in
charge of the Acousticon Division. Then, to test young Halpin's
metal, Mr. Andrews went away to Florida for three months, leaving
him to sink or swim in his new job. He did not sink! Knute Rockne's
spirit of "All the world loves a winner, and has no time for
a loser," inspired him to put so much into his job that he
was recently elected Vice-President of the company, and General
Manager of the Acousticon and Silent Radio Division, a job which
most men would be proud to earn through ten years of loyal effort.
Halpin turned the trick in little more than six months.
It is difficult to say whether Mr. Andrews or Mr. Halpin is more
deserving of eulogy, for the reason that both showed evidence of
having an abundance of that very rare quality known as IMAGINATION.
Mr. Andrews deserves credit for seeing, in young Halpin, a "go-getter"
of the highest order. Halpin deserves credit for REFUSING TO COMPROMISE
WITH LIFE BY ACCEPTING AND KEEPING A JOB HE DID NOT WANT, and that
is one of the major points I am trying to emphasize through this
entire philosophy--that we rise to high positions or remain at the
bottom BECAUSE OF CONDITIONS WE CAN CONTROL IF WE DESIRE TO CONTROL
THEM.
I am also trying to emphasize another point, namely, that both
success and failure are largely the results of HABIT! I have not
the slightest doubt that Dan Halpin's close association with
the greatest football coach America ever knew, planted in his mind
the same brand of DESIRE to excel which made the Notre Dame football
team world famous. Truly, there is something to the idea that hero-worship
is helpful, provided one worships a WINNER. Halpin tells me that
Rockne was one of the world's greatest leaders of men in all
history.
My belief in the theory that business associations are vital
factors, both in failure and in success, was recently demonstrated,
when my son Blair was negotiating with Dan Halpin for a position.
Mr. Halpin offered him a beginning salary of about one half what
he could have gotten from a rival company. I brought parental pressure
to bear, and induced him to accept the place with Mr. Halpin, because
I BELIEVE THAT CLOSE ASSOCIATION WITH ONE WHO REFUSES TO COMPROMISE
WITH CIRCUMSTANCES HE DOES NOT LIKE, IS AN ASSET THAT CAN NEVER
BE MEASURED IN TERMS OF MONEY.
The bottom is a monotonous, dreary, unprofitable place for any
person. That is why I have taken the time to describe how lowly
beginnings may be circumvented by proper planning. Also, that is
why so much space has been devoted to a description of this new
profession, created by a woman who was inspired to do a fine job
of PLANNING because she wanted her son to have a favorable "break."
With the changed conditions ushered in by the world economic
collapse, came also the need for newer and better ways of marketing
PERSONAL SERVICES. It is hard to determine why someone had not previously
discovered this stupendous need, in view of the fact that more money
changes hands in return for personal services than for any other
purpose. The sum paid out monthly, to people who work for wages
and salaries, is so huge that it runs into hundreds of millions,
and the annual distribution amounts to billions.
Perhaps some will find, in the IDEA here briefly described, the
nucleus of the riches they DESIRE! Ideas with much less merit have
been the seedlings from which great fortunes have grown. Woolworth's
Five and Ten Cent Store idea, for example, had far less merit, but
it piled up a fortune for its creator.
Those seeing OPPORTUNITY lurking in this suggestion will find
valuable aid in the chapter on Organized Planning. Incidentally,
an efficient merchandiser of personal services would find a growing
demand for his services wherever there are men and women who seek
better markets for their services. By applying the Master Mind principle,
a few people with suitable talent, could form an alliance, and have
a paying business very quickly. One would need to be a fair writer,
with a flair for advertising and selling, one handy at typing and
hand lettering, and one should be a first class business getter
who would let the world know about the service. If one person possessed
all these abilities, he might carry on the business alone, until
it outgrew him.
The woman who prepared the "Personal Service Sales Plan"
for her son now receives requests from all parts of the country
for her cooperation in preparing similar plans for others who desire
to market their personal services for more money. She has a staff
of expert typists, artists, and writers who have the ability to
dramatize the case history so effectively that one's personal
services can be marketed for much more money than the prevailing
wages for similar services. She is so confident of her ability that
she accepts, as the major portion of her fee, a percentage of the
increased pay she helps her clients to earn.
It must not be supposed that her plan merely consists of clever
salesmanship by which she helps men and women to demand and receive
more money for the same services they formerly sold for less pay.
She looks after the interests of the purchaser as well as the seller
of personal services, and so prepares her plans that the employer
receives full value for the additional money he pays. The method
by which she accomplishes this astonishing result is a professional
secret which she discloses to no one excepting her own clients.
If you have the IMAGINATION, and seek a more profitable outlet
for your personal services, this suggestion may be the stimulus
for which you have been searching. The IDEA is capable of yielding
an income far greater than that of the "average" doctor,
lawyer, or engineer whose education required several years in college.
The idea is saleable to those seeking new positions, in practically
all positions calling for managerial or executive ability, and those
desiring re-arrangement of incomes in their present positions.
There is no fixed price for sound IDEAS!
Back of all IDEAS is specialized knowledge. Unfortunately, for
those who do not find riches in abundance, specialized knowledge
is more abundant and more easily acquired than IDEAS. Because of
this very truth, there is a universal demand and an ever-increasing
opportunity for the person capable of helping men and women to sell
their personal services advantageously. Capability means IMAGINATION,
the one quality needed to combine specialized knowledge with IDEAS,
in the form of ORGANIZED PLANS designed to yield riches.
If you have IMAGINATION this chapter may present you with an
idea sufficient to serve as the beginning of the riches you desire.
Remember, the IDEA is the main thing. Specialized knowledge may
be found just around the corner--any corner!
Attribution: THINK and GROW RICH ©
1938, published 1938, by THE RALSTON SOCIETY, Meriden, Conn.
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